UTM Builder | Campaign URL Generator
Build campaign URLs with utm_source, utm_medium, utm_campaign, utm_term, and utm_content for analytics tracking.
What the UTM Builder Creates
The UTM builder adds campaign tracking parameters to a landing page URL so analytics tools can separate traffic by source, medium, campaign, term, and content.
UTM Naming Consistency
Use consistent lowercase names for sources, mediums, and campaigns. Inconsistent spelling can split reports into separate rows and make campaign analysis harder.
Check Before Sharing
Open the final URL before publishing. Confirm the landing page loads, parameters are encoded correctly, and the link does not include private or internal data.
About This Tool
UTM Builder generates campaign tracking URLs by appending UTM parameters to any URL. The tagged links let Google Analytics and other analytics platforms attribute traffic to specific campaigns, sources, and mediums.
When to Use It
Use this when setting up a marketing campaign and you need trackable links for each channel, when creating different links for email, social, and paid ads to compare their performance, or when following a consistent URL tagging convention across a team.
How to Use
- Enter the destination URL.
- Fill in the UTM source, medium, and campaign fields.
- Optionally add content and term parameters.
- Click Generate to produce the tagged URL.
- Copy the link and use it in your campaign.
Frequently Asked Questions
What are the required UTM parameters?
utm_source (where the traffic comes from), utm_medium (the marketing channel), and utm_campaign (the campaign name) are the core three. utm_content and utm_term are optional.
What should I use for utm_source and utm_medium?
Common values: source = newsletter, twitter, google; medium = email, social, cpc, organic. Use consistent lowercase values across all campaigns for clean reports.
Do UTM parameters affect SEO?
UTM parameters should not directly affect SEO. Set a canonical tag on the page to ensure Google treats the untagged URL as the canonical version.